in order to create an advertising proposal, i need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
the advertising budget for my campaign to advertise (name and purpose of your product) is £100,000.
what do you want your adverts to achieve? i want to introduce a new and exciting product which isn't currently in the market.
what type of advertising will suit your campaign? tv adverts and leaflets/flyers etc.
describe the type of print advert you have in mind? white background with perfume centered with angel wings around it to make it a flying affect, i want it to be modern and bold with original baby colours.
what is the target market? teenages/young adults. habits: buying perfume or going into cosmtic shops or reading glamour magazines. age range: 13-24, interests: glamour, perfume.
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